A frequent conversation I have with my writing clients is how to best utilize their writing to gain more exposure and to create more income. If there is one thing that will accomplish both of these objectives Wholesale Andy Isabella Jersey , it's learning how to leverage your writing. I suggest that you write something once, then use it in various mediums. Here's an example. I offer a teleclass series called Getting Clear About the Writing Process. I spent several days developing the content for that four week, one hour per week series. I recorded the classes and produced a workbook from the written content. I will be selling the recordings as CDs and downloadable MP3 files, and the workbook will be offered in both printed and downloadable file formats. Eventually, I will use the content to produce a book on writing, and will record that book for sale as a book on tape. I am also planning to submit portions of the content to magazines and online sites that are seeking guest columnists. And finally Wholesale Byron Murphy Jersey , I will be expanding the content to begin offering live workshops and retreats for potential writers. My goal is to use any writing I create a minimum of five different ways, more if possible. Some will be direct income; others will be for marketing purposes. From my example, here are the methods I am using: 1. Teleclass Content 2. CDs 3. MP3s 4. Workbook 5. Downloadable PDF file 6. Articles for publication 7. Book 8. Book on tape 9. Workshops 10. Retreats Another form of leverage is to use parts of what you've written to create another completely new piece. I save all my writing, regardless if I use it immediately or not. This week, as I was finalizing my chapter for the next book in my coaching book series, A Guide to Getting It: Sacred Healing Wholesale Kyler Murray Jersey , I used writing I had done several years ago titled, "Breaking the Pattern: The Seven C's of Transformation." Although it was not published at the time I wrote it, I've used various versions and parts of it in several other works that have subsequently been published. Writing is like piecing together a quilt. Sometimes just one sentence from a work you've already written will fit nicely into a new piece. Other times, I've used an entire article and put it in a longer piece, such as a chapter in the series, or in the book I am writing for publication next year. The creative process is like diving for pearls. You might write ten pages and only one sentence works well for your current use. Or you might write ten sentences and they are all pearls. Combining bits and pieces from different writing sessions has resulted in some of my best work. Then there are the times that I write something that doesn't seem very dazzling or pertinent at the time I wrote it. Then-sometimes years later-I will read it again and the message is completely apt and the writing is compelling. I'm sure you've had the experience of reading a book and getting a specific message from it Cheap Chase Edmonds Jersey , then reading it again a year or two later and another completely different message jumps out at you. It's the same with your own writing. So keep everything you work on, whether it's on the computer or in long-hand. You never know when you will be leveraging it in one way or another!
Writing coach Marilyn Schwader is the creator and publisher of the "A Guide To Getting It" book series, which provides ideas and tools from Life and Business Coaches to help you live your life's dreams. To learn more about this book series, writing coaching, and to sign up for FREE teleclasses, visit .
Judging by appearances
By Stephane Cage
We've all heard the statistics about first impressions: when you meet someone for the first time Cheap Mason Cole Jersey , only 7% of their impression of you is based on what you say, 38% on how you say it, and a massive 55% on their appearance and manner. No wonder we worry about choosing our clothes for that all-important meeting or job interview. But nine times out of ten when you go into a business meeting, the person you're encountering for the first time has already formed an impression of you based on your communications with them up to that point. Most often that will include some form of printed material: a brochure, letter, business card Cheap Christian Kirk Jersey , or all three.
As with face to face meetings, only a small proportion of your prospect's impression will be based on what is said. A little more comes from how it is said: is the tone confident and professional, and have you checked for spelling and grammatical mistakes? But the bulk of your prospect's impression will come from the appearance of your communications, so doesn't it make sense to focus the bulk of your attention there?
Just as poor grooming 聳 dirty shoes, crumpled clothes and untidy hair 聳 gives the impression of an unprofessional individual, so poorly presented marketing materials 聳 cheap Cheap T. J. Logan Jersey , off-colour paper, low quality printing, free clip-art and silly fonts 聳 suggest an unprofessionally run organization.
It's not only the quality of the materials that will concern your prospects, though. Once you've got past the first hurdle of proving that you pay attention to detail and value quality workmanship, you still need to show that you're the kind of person they will want to work with. Just as an interviewer will look for someone who seems to fit in with their company, based on their experience Cheap Chad Williams Jersey , their manner, and the clothes they wear, so your prospects will be looking for the kind of supplier they like to do business with. What do your business materials say about you?
Even the choice of paper can be telling. Ordinary white paper suggests a straightforward, no-nonsense approach. Thick, textured paper implies a more traditional, personal touch. Coloured papers are fun and funky Cheap Markus Golden Jersey , suggesting a lively, innovative organization.